Here's what people are saying:

You don't have to do it alone.

ZOX bracelets and watch bands were created to help you unlock the power of kind words.


Like all our interactive ZOX, just touching your smartphone to the tag will show a new note of encouragement each time - one of over 700 unique messages we wrote to meet you, exactly where you are. 


Our recovery bracelets take this a step further with daily check-ins that help you take time to pause and reflect on your journey.


Made with recycled water bottles

ZOX bracelets are crafted with our unbelievably soft and stretchy elastic we mill in-house using yarn spun from water bottles. Every year, we repurpose over 50,000 lbs of recycled material into uplifting bracelets for millions of people.

Why do ZOX bracelets work?

Psychologists have found that anxiety isn’t just “overthinking” - it’s your mind getting caught in repetitive negative loop, aka rumination. Research from Yale shows that once these loops start, they tend to run on autopilot. And studies on mind-wandering confirm that our thoughts drift into these cycles thousands of times a day without us realizing it.


The good news?


A small pattern interrupt can break the loop.


Mindfulness research shows that simple physical cues can shift your attention and calm the nervous system.


That’s exactly what ZOX bracelets are made to do.


Every time you glance at your bracelet, or tap it with your phone, you interrupt the anxious cycle and replace it with a grounding reminder.


It’s a tiny habit, backed by psychology, that helps you take your thoughts back - one moment at a time.

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The results are in:
Nearly 400,000 5-Star reviews

Happiness Absolutely Guaranteed

Happiness Guaranteed

We're all-in on helping you have better days. If you don't absolutely love your new ZOX bracelets, and feel like they're helping, we'll give you a 100% refund and let you give them to a friend.

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14 Million Strong

At ZOX, you're part of a big, big family - one that stretches across 175 countries! For over 14 years, we've been uplifting and encouraging with our little hugs for your wrists.

Frequently Asked Questions

Here's everything you need to know about our interactive recovery bracelets.

The Original, Since 2010

We invented the elastic bracelet back in 2010, and the first NFC embedded version in 2012. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year. 

Affirmation Bracelets for everyone

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