You can give it as is or add charms to make it stand out even more. Even better, it's made from recycled water bottles, so you can feel extra good about giving this eco-friendly gift.

We made our very first ZOX bracelets back in 2010 with paint markers, elastic, and a dream of changing the world with kind words. Want to join us in our mission? Here's what you should know:
Family Owned
We're a small, family business based in Austin, Texas. We believe in leaving the world better than we found it for future generations.
Eco-obsessed
All of our elastic is made from recycled water bottles. Each year, we repurpose over 40,000 lbs of plastic into uplifting, wearable reminders.
Thoughtfully Made
We uplift and encourage through thoughtful words of encouragement paired with beautiful art - a gentle little hug for your wrist.
World Changing
We contribute a portion of every order to Thirst Project, creating clean water for those in need. Since 2018, we've donated over $1,000,000.
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Like all ZOX, every watch band we produce is made using elastic we mill from recycled water bottles with our friends at Repreve. Each one takes the equivalent of one 8oz water bottle out of our ecosystem, meaning you're changing the world with both kind words and a brighter tomorrow.
Since launching our WWJD Collection a few years ago, we've sold over 200,000 ZOX. I think this goes to show just how valued these verses are in each of our lives. I think one of my favorite things is going to church and seeing people wearing them that I've never even met.
A few months ago, leaving church and walking back home, I noticed a guy wearing three of the Bracelets from the collection. I asked if he knew my brother Jordan, but he didn't. So I asked how he found out about ZOX and he told me it was through one of our ads on Instagram. For me, that's one of the best things about working on ZOX is getting to interact with people in a genuine way and understand what these bracelets mean to them.
For this collection, we wanted to keep it easy to wear with colors we knew we'd enjoy wearing each day. As three brothers, having designs for men is super important to us as we want to love the products that we create.
Since 2011, we've sold more than 9,000,000 bracelets to over 1,000,000 customers all around the world. With many of those ZOX being given as gifts, we're on a mission to change the world through love and positivity. Each bracelet not only has a beautiful design, but a positive message you can keep hidden or share with the world.
My brothers and I started ZOX together back in 2011 with the goal of changing the world with kind words. What started as our now world-famous elastic wristbands has grown into a lineup of Apple Watch Bands, Samsung Watch Bands, Hoodies, Lanyards, Rings, Charms, Bracelets, and more. With over 1,000,000 happy customers in over 180 countries, we know you'll love what we've created here.
Whether you're buying for the uplifting quotes, the beautiful designs, the unmatched comfort, the affordability, or all of the above, we can't wait for you to try out your new favorite watchbands.
My brothers and I live to create products that we wish existed. That's why you'll find tons of amazing little details with each of our WWJD Bracelets.
- Each Band is individually numbered on the tag
- All ZOX come with a little collector's or reminder card that's matched with the number on your tag and includes a little uplifting quote or message. People love to put these quotes on their bathroom mirrors or turn them into keychains with our Cardlox Adapters. They're all bio-degradable, so they're also eco-friendly.
- Each band is made from recycled water bottles and uses recycled plastic for packaging.
- ZOX Bracelets have hidden positive reminders on the inside.
- The first 100Bands of any designs come with a gold thread logo on the tag and include a collectible Gold Card you can redeem for rewards.
- Designs are limited edition and sell out often, so don't miss out on your favorites before it's too late.
We've always wanted ZOX to be more than just a brand, but a community. Since the start, we've connected kind-souls all around the world. Purchasing from ZOX will get you an invite to join our VIP Community on Facebook or our ZOX Fam Discord channel. This will keep you connected with events and allow you connect with others who love ZOX all around the world.