the official
zox collector's guide
Let's start at the beginning.
ZOX was created by my two brothers and I at the end of 2010 with four pillars in mind:
Collectibility
Collaboration
Experience
Impact
Each of these pieces play an important part in every decision we make on a daily basis.
If you're new to ZOX, this is a Guide to help you understand why ZOX are so irresistibly collectible to so many around the world.
Serial numbers & stitching
Each ZOX is hand stitched together with a tag that has a laser cut serial number on the inside. The outside of this tag contains our trademark ZOX logo in metallic thread. If serial number of the Strap is No. 0001 - 0100, the stitching will be in gold. If it's No. 0101 and above, it'll be in silver.
First generation ZOX use white thread for No. 0101+, as well as have the word STRAPS under the logo on the outside. On the secondary market, Gold stitched Straps (referred to simply as 'Golds') tend to command a premium as they're the rarest of any design.
Rarity
When we started ZOX, every item was super limited-edition and collectible.
Throughout the years, we realized how big of an impact some of our more inspirational names could make on the lives of others. With that, we broke out ZOX into two main categories:
Essentials - Meaningful names with much higher quantity runs. These are made to be uplifting, inspiring, and make for perfect gifts.
Collectibles - These are super limited-edition items made once, and that’s it. Once these designs are sold out or retired, they’re gone for good.
Collector card & packaging
Collector cards come packed with each Strap (in a resealable package made from bio-degradable plastic as a way to verify it's authenticity. On the front of each card is the name of the ZOX, along with a laser engraved number that matches the tag. On the back of the cards are more details about the Strap, along with a gold foiled ZOX logo.
First generation ZOX have paper cards without engraved serial numbers or gold foil logos. You'll also notice that there are a few variations of resealable packages that these Straps came in.
General Releases
Every Thursday at 11am CT, we release brand new ZOX Designs on our site. Many of which are limited-edition and sell out quickly.
If you'd like to get a weekly reminder for releases, you can click here to add it to your calendar.
Mystery Packs
Created as a fun, exciting way to experience ZOX, Mystery Packs are one of the most popular items on our entire site. Since releasing them, we've sold over 1,000,000 of them.
It's not hard to see why either - Mystery Packs are the only way to find ultra-rare Black Stars, White Stars and even sold out/ unreleased Straps without buying at a significant markup on the secondary market.
Each Pack contains 3 sealed foil packages with no clue of what Straps are inside. A subscription to Mystery Packs (The Mystery Club) get's you a new pack every month, as well as VIP Pricing.
Rare Straps
WHITE STARS are created just for Mystery Packs and are never available for sale on our site. They're either made in house by my brothers and I or from Create submissions that don't meet the 250 pre-order threshold. In the latter scenario, all pre-orders of the Create Strap are fulfilled and the rest are put in Mystery Packs. White Stars are only made with 1,000 pieces per design.
BLACK STARS are some of the rarest Straps ever made. They are limited to just 100 pieces total and are only found in Mystery Packs.
Gifts we give
F&F (Friends and Family) Straps are known for their trademark XO pattern on the outside with a picture of Kirby on the inside. These Straps are never sold, we only give them away as gifts to members of the VIP community. Typically there's one colorway of an F&F released a year before it's retired forever, like all our other Straps.
CAKE Straps are sent out to VIP members who are on our birthday list as a free gift. To ensure you get emailed a code to get this gift you'll need to make sure you sign up for the VIP Birthday mailing list in our VIP Group at the beginning of every year.
