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The Perfect Reminder
Soft, stretchy, and made to be worn. ZOX is the gentle reminder on your wrist, woven from elastic so comfy you'll forget it's there, until you glance down and find exactly what you needed.
Made From Bottles
Every ZOX is made from elastic we mill in-house using recycled water bottles. Every year, we turn nearly 50,000 lbs of plastic into uplifting bracelets for millions of people.
Happiness Guaranteed
Over the past 14 years, we've received nearly 400,000 5-star reviews by following one simple rule: Making sure you're happy. We're here to make holiday shopping easy, fun, and stress-free.
The Best Value
Collecting ZOX is a fun, affordable hobby for the entire family. Plus, with our only sale of the entire year, it's your chance to load up on all your favorites before they're gone for good!
So much more than a watchband
Psychologists have found that anxiety isn’t just “overthinking” - it’s your mind getting caught in repetitive negative loop, aka rumination. Research from Yale shows that once these loops start, they tend to run on autopilot. And studies on mind-wandering confirm that our thoughts drift into these cycles thousands of times a day without us realizing it.
The good news is that a small pattern interrupt can break the loop, helping you shift your attention and calm the nervous system.
That’s exactly what ZOX watchbands are made to do. Every time you glance at your band, or flip it over to read the words inside, you interrupt the anxious cycle and replace it with a grounding reminder.
It’s a tiny habit, backed by psychology, that helps you take your thoughts back - one moment at a time.
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Happiness Absolutely Guaranteed
Frequently Asked Questions
Everything you need to know about our watchbands.
Ghost Bracelets
Love ghosts? So do we! Our adorable interactive ghost bracelets not only share kind notes every time you tap your phone, they have special ghostly reminders, too!
Made From Bottles
Every ZOX is made from elastic we mill in-house using recycled water bottles. Every year, we turn nearly 50,000 lbs of plastic into uplifting bracelets for millions of people.
Happiness Guaranteed
With over 350,000 5-star reviews, you're in good hands. If you don't absolutely love your giraffe bracelets, we'll refund your money and let you keep it!
Fun For All
Collecting ZOX is a fun, affordable hobby for the entire family! Words of encouragement, amazing art and fun, ghostly reminders with just a tap? Yes please!
What People Are Saying
The Original, Since 2010
We invented the elastic bracelet back in 2010. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year.