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Sometimes, life calls for a little fun—and maybe going a little nuts. With Let's Go Nuts, celebrate all the quirky, cozy joys of autumn. After all, what’s life without a few squirrels and acorns to keep things interesting?

Change can be tough, but remember—it’s all part of the journey. Change Is Okay is here to remind you that growth comes from embracing the new. Like the trees shedding their leaves, sometimes letting go is how we make room for what’s next.

Right here, right now—this season is yours. This is Your Season invites you to step into your own, to embrace everything this time brings with open arms. Let every leaf, every color remind you: you’re exactly where you’re meant to be.

Rest and Relax

Take a breath, my friend. Rest and Relax is all about finding the beauty in slowing down, in taking time to recharge. Life can wait for a moment—right now, it’s all about you and that warm, cozy pause.

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Choose Your Fraggles
700+ Notes of Encouragement 
Reversible
Designs
Completely
Waterproof
14,000,000+
Bracelets Sold

Here's what people are saying:

Limited Time Offer

Get the Angel Wing ZOXLOX Keychain (an $18 value!) free when you spend $100+

Bracelets to encourage you

Our Fraggle Rock bracelets were made to bring a little joy with you wherever you go. When the day starts to feel heavy, just tap your phone to the tag. We loaded it up with 700+ uplifting messages to help you reset, smile, and keep moving forward. There are no extra fees, and you can tap as often as you want. You can even invite your friends to tap with their phones too!


How do they work?

Using our interactive bracelets is incredibly easy - simply tap your phone to the tag. That's it!


Made with recycled water bottles

ZOX bracelets are crafted with our unbelievably soft and stretchy elastic we mill in-house using yarn spun from water bottles. Every year, we repurpose over 50,000 lbs of recycled material into uplifting bracelets for millions of people.

Why Does It Work?

Psychologists have found that anxiety isn’t just “overthinking” - it’s your mind getting caught in repetitive negative loop, aka rumination. Research from Yale shows that once these loops start, they tend to run on autopilot. And studies on mind-wandering confirm that our thoughts drift into these cycles thousands of times a day without us realizing it.


The good news?


A small pattern interrupt can break the loop.


Mindfulness research shows that simple physical cues can shift your attention and calm the nervous system.


That’s exactly what ZOX Dreamer bracelets are made to do.


Every time you glance at your bracelet, or tap it with your phone, you interrupt the anxious cycle and replace it with a grounding reminder.


It’s a tiny habit, backed by psychology, that helps you take your thoughts back - one moment at a time.

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The results are in:
Nearly 400,000 5-Star reviews

Happiness Absolutely Guaranteed

Happiness Guaranteed

We're all-in on helping you chase your dreams. If you don't absolutely love your new ZOX bracelets, and feel like they're helping, we'll give you a 100% refund and let you give them to a friend.

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14 Million Strong

At ZOX, you're part of a big, big family - one that stretches across 175 countries! For over 15 years, we've been uplifting and encouraging with our little hugs for your wrists.

Frequently Asked Questions

Here's everything you need to know about our interactive Affirmation bracelets.

The Original, Since 2010

We invented the elastic bracelet back in 2010, and the first NFC embedded version in 2012. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year.