Bible Verses You Can Wear

Inspired by your favorite Bible passages, each beautiful, reversible WWJD bracelet includes a hidden phrase on the inside - the perfect way to keep God's Word close when you need it the most. 

Made From  Water Bottles

Each of our WWJD bracelets are made from elastic we mill in-house using recycled water bottles. Every year, we turn nearly 50,000 lbs of plastic into uplifting reminders for millions of people.

Happiness Guaranteed

With 4.8/5 stars on over 300,000 reviews, you're in good hands. If you don't absolutely love it, we'll refund your money and let you keep it, no questions asked.

Community Centered 

Your purchase gets you an invitation to our online community of nearly 40,000 other kind hearted-folks from all around the world. Trust me, these are your kind of people.

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WWJD Bracelets Made With A Purpose

Our WWJD Bracelet Collection was made to help you keep God's Word close, no matter where you are. Each What Would Jesus Do bracelet was designed with care, inspired by our favorite verses. On the inside of every W.W.J.D. bracelet, you'll find a small word of encouragement, along with a small numerical code that represents the book, chapter and verse. Each collectors card includes the verse as well, perfect for keeping in your wallet or sticking where you'll see it most often.

The Original, Since 2010

We invented the elastic bracelet back in 2010. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year. 

Happiness Absolutely Guaranteed

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Everything you need to know about your new favorite bracelets, designed here in Austin, Texas.

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WWJD Bracelets and More

Back when we were kids, my brothers and I would collect WWJD from the bookshop in our Church. I can still remember begging my parents for money each week to get more. If you saw me as a kid, there was a good chance I'd have 4-5 WWJD bracelets on at any given time. I even remember flipping them over to show some of the extra colors, even if the text wasn't readable. 

Since starting ZOX in 2011, my brothers and I have always wanted to make a WWJD Bracelet. Over the years, we've released over a dozen different scripture themed wristbands and I'd also say that a lot of our bracelet's sayings are related to scripture in one way or another. For us, ZOX has been our way of spreading the love of Christ far and wide. 

The WWJD Bracelet Collection

For years, we've had ZOX with ties to scripture. We never really knew what we should call it that didn't come off as a bit odd. After finally releasing our WWJD Bracelet this year, we realized it was the perfect name. With reminders like "There's Nothing You Can't Do", "I Am With You, Always", "God's Plan", and more, we wanted to create a collection that allows you to show your faith while also giving you easy to wear designs in case you want to keep those reminders hidden.

What are WWJD Bracelets?

Growing up, they were these knit bracelets that had the initials W.W.J.D. on them, which means, What Would Jesus Do? 

For years, they were found on wrists all over our hometown. The WWJD Bracelet craze actually started just a 20 minute drive from where we grew up, so it quickly spread to all the churches in the area.

As a bracelet company, we wanted to pay homage to the WWJD Bracelet movement of the 90's and 2000's, we just didn't know when the right time was. As it turns out, the right time is always just now.