So I have struggle with self esteem and confidence issues my whole life. I honestly can’t say for sure where it steams from. I have an amazing family, a beautiful wife, and pretty much everything I ever wanted in life. Never the less, these struggles still plagued me from time to time. A few years back during an extremely stressful period at work, these struggles were worse than they have even been in the past. It was during these mental struggles I stumbled upon Zox for the first time. I liked the selection but it was when I saw “The One you Feed” that I decided to buy it. Originally I only bought the strap because I liked the wolf but then I looked into what the saying actually meant. I realized I had been feeding the bad wolf my whole life and that I needed to start feeding the good wolf more. In hindsight it seems so simple but I needed a constant reminder to do this and the Zox strap gives me that. It has changed my life for the better and I will forever be grateful. Now I look forward to all the new releases and try to collect some of my favorites, but I still wear “The One You Feed” everyday. - Daniel O. The One You Feed