Little hugs for your wrists

(made from recycled water bottles)

We made our very first ZOX back in 2010 with paint markers, elastic, and a dream of changing the world with kind words. Want to join us in our mission? Here's what you should know:

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 Family Owned

We're a small, family business based in Austin, Texas. We believe in leaving the world better than we found it for future generations.

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Eco-obsessed

All of our elastic is made from recycled water bottles. Each year, we repurpose over 40,000 lbs of plastic into uplifting, wearable reminders.

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Thoughtfully Made

We uplift and encourage through thoughtful words of encouragement paired with beautiful art - a gentle little hug for your wrist.

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World Changing

We contribute a portion of every order to Thirst Project, creating clean water for those in need. Since 2019, we've donated over $1,000,000.

nearly

200,000

five star reviews

You can give it as is or add charms to make it stand out even more. Even better, it's made from recycled water bottles, so you can feel extra good about giving this eco-friendly gift.

Reader's digest

These unique straps remind kids to be nice and weird, and wow - what a smart way to encourage kindness!

POPSUGAR.

Happiness Absolutely Guaranteed

Can't decide?

Try a Mystery Pack

Mystery Packs are the most popular ZOX we make, with good reason: They contain the rarest ZOX we've ever produced, and so much more. Tap below for our limited time offer.

Try your luck