No App,
No fees
Guaranteed
Bracelets to encourage you
Our Rubber Duck bracelets were made to be that little uplifting hug you put on each morning to start your day right. When that self-doubt starts to creep in throughout the day, simply tap your phone to the tag - we loaded it up with over 700 personalized messages to help get you back on track. There's no additional fees, and you can tap it as often as you'd like - you can even invite your friends to tap it with their phones, too!
Happiness Guaranteed
We're all-in on bringing positivity to your life. If you don't absolutely love your new ZOX bracelets, and feel like they're helping, we'll give you a 100% refund and let you give them to a friend.
The science behind our bracelets
Psychologists have found that anxiety isn’t just “overthinking” - it’s your mind getting caught in repetitive negative loop, aka rumination. Research from Yale shows that once these loops start, they tend to run on autopilot. And studies on mind-wandering confirm that our thoughts drift into these cycles thousands of times a day without us realizing it.
The good news?
A small pattern interrupt can break the loop.
Mindfulness research shows that simple physical cues can shift your attention and calm the nervous system.
That’s exactly what ZOX bracelets are made to do.
Every time you glance at your bracelet, or tap it with your phone, you interrupt the anxious cycle and replace it with a grounding reminder.
It’s a tiny habit, backed by psychology, that helps you take your thoughts back - one moment at a time.
Made with recycled water bottles
ZOX bracelets are crafted with our unbelievably soft and stretchy elastic we mill in-house using yarn spun from water bottles. Every year, we repurpose over 50,000 lbs of recycled material into uplifting bracelets for millions of people.
14 Million Strong
At ZOX, you're part of a big, big family - one that stretches across 175 countries! For over 15 years, we've been uplifting and encouraging with our little hugs for your wrists.
Frequently Asked Questions
Here's everything you need to know about our interactive Affirmation bracelets.
The Original, Since 2010
We invented the printed elastic bracelet back in 2010, at our family kitchen table. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year.
Rubber Duck bracelets for everyone
Rubber Duck Bracelets
Celebrate the things that make you smile with these adorable rubber duck bracelets, one of our most popular releases of the year. Made with care to bring back the joy of childhood.
Made From Water Bottles
Every rubber duck bracelet is made from elastic we mill in-house using recycled water bottles. Every year, we turn nearly 50,000 lbs of plastic into uplifting bracelets for millions.
Happiness 100% Guaranteed
With over 300,000 5-star reviews, you're in good hands. If you don't absolutely love your rubber duck bracelets, we'll refund your money and let you keep it, no questions asked.
Community Centered
Your beautiful rubber duck bracelet purchase gets you an invitation to our online community of over 40,000 other kind-hearted friends. Trust me, these are your kind of people.
You're The One.
If you love rubber ducks, this drop is for you! These adorable designs are the perfect gift for you and everyone you know. Each year, they bring incredible smiles to everyone who see them.
For this weekend only, you'll discover a special gift with purchase as well. When you spend $50, the Lucky Ducky ZOXLOX is free. At $100, you'll also get the Rubber Ducky necklace as a complimentary gift.
Happiness Absolutely Guaranteed
Frequently asked questions
Everything you need to know about your new favorite bracelets, designed here in Austin, Texas.
The Original, Since 2010
We invented the printed elastic bracelet back in 2010, at our family kitchen table. By choosing the original, you're supporting all the employees of our small, family owned business right here in Austin, TX, as well as all the wonderful charities our sales help support throughout the year.
Rubber Duck Bracelets